Think of the best indoor entertainment experiences around, and then think even better!

When arriving at an Uptown Alley, our guests are immersed in excitement and intrigue, anticipating the unknown of what is awaiting them with portal glimpses of what is to become the perfect mini-vacation, transported from the day-to-day grind of reality. There is something for everyone, especially families and young adults, delivered in a safe, inviting environment.

Uptown Alley is a unique entertainment and restaurant concept created to provide guests of all ages hours of memories, featuring state-of-the-art bowling, a full-service restaurant serving Americana classics, video and prize games, a high-tech laser tag attraction (Surprise location only), billiards, high-energy bars, the latest in audio/video technology, a sports theater, live entertainment and the exhilarating ultra lounge, with bowling, for adults.

With multiple private party rooms, our venues can host up to 1,500 guests for corporate meetings/events, social parties, school functions and special celebrations.

The main attraction is our high-tech bowling lanes. Catering to beginners, social bowlers or competitive league bowlers, there are opportunities for bowlers at every level to have fun.

The chef-created menu at the venue's full-service casual dining restaurant, Red Embers Bar & Grill, includes house specialty BBQ, gourmet pizzas and pasta, mouth-watering burgers, sandwiches and other Americana favorites. An open exhibition kitchen and comfortable outside patio will create a distinct dining experience.

Guests can let loose with two full bars and a large sports theater inside Uptown Alley. Signature libations and over 24 draft beers will be available for our guests. The enveloping sports theater rotunda have a huge 20-foot projection screen, enhanced with surrounding 60' HDTVs providing our guests "front-row seats" to the big game.

Uptown Alley's state-of-the-art laser tag arena will accommodate more than 20 players at a time for the ultimate laser tag experience. Specialty lighting and lively music makes this innovative laser tag course one of the highlights of the venue.

In the gaming area, individuals will discover a plethora of video and prize games, offering opportunities for everyone to find ways to challenge their skills and redeem points for great prizes.

Uptown Alley will also feature the ultimate ultra lounge, complete with a sleek bowling experience, for our guests 21 and over. In addition to 'rock n' bowling, with a contemporary sound system, our ultra lounge includes a bar, entertainment and comfortable couches and chairs with private party rooms, music and billiards for the quintessential social gathering experience.


There is currently a 60,000 square-foot Uptown Alley in Surprise, Arizona, which opened in May 2012, and a 57,000 square-foot, multi-level Uptown Alley in Richmond, Virginia, which opened in Fall of 2012. In 2016, we will be opening venues in Manassas, VA, Virginia Beach, VA and White Plains, NY. We have aggressive expansion plans and are always looking for future locations and welcome strategic partners. For more information, please contact us.

Who's involved?

Uptown Alley is owned and operated by Uptown Ventures, LLC and Trifecta Management Group (TMG). The two companies have formed a strategic alliance to acquire, develop and operate properties, providing communities with first-class, leading-edge entertainment venues. The partnership plans on expanding the Uptown Alley brand nationwide.

Uphoff Ventures, LLC, based in Chesterfield, Virginia, was formed in July 2007 with an objective to acquire and develop attractive real estate properties. Led by CEO/President Steven M. Uphoff, the principals of Uphoff Ventures have significant experience in the retail, petroleum, construction, transportation and real estate development industries. This group founded Uppy's Convenience Stores.

Trifecta Management Group (TMG), founded in 2005, provides innovative concepts, comprehensive management services and value added solutions/systems to the restaurant and retail entertainment industries. The founders and managing partners of TMG have more than 70 years of related experience and comprised the executive management nucleus at GameWorks, the acclaimed restaurant and interactive entertainment concept founded by Steven Spielberg, Universal Studios and Sega. TMG has become recognized for its custom concepts and manages venues throughout the nation. For more information about TMG, visit

For more information or inquiries, please fill out this form and submit.

Uptown Alley China

Steve Uphoff and Mr. Ding Zouhong Steve Uphoff and Mr. Ding Zoulong The interior of the Global Harbor Mall

Uptown Alley Manassas - Coming Soon!

Manassas is under construction now! Interior

Uptown Alley Surprise

Laser tag! The Library Lounge area

Uptown Alley Richmond